How to Create a Voice Search-Optimized Website for Your Bed and Breakfast
More and more people are using voice search to find what they need. At the time of writing this blog, 20% of search was made via voice. Whether it's asking Siri, Google Assistant, or Alexa, the trend towards voice search is only growing. As a bed and breakfast (B&B) owner, optimising your website for voice search is essential to ensuring that potential guests can find you easily.
Here’s how to ensure your website caters to voice search users, making it easier for them to discover your B&B.
1. Understand the Differences Between Voice and Text Search
Voice searches differ significantly from traditional text-based searches. When people type, they often use short, keyword-heavy phrases like "best B&B Nelson." In contrast, voice searches are typically longer and more conversational, like "What is the best bed and breakfast in Nelson?" This means that your website's content needs to adapt to the way people speak rather than type.
2. Optimise for Long-Tail Keywords
Since voice search queries are more conversational, they tend to be longer. Focus on optimising your website with long-tail keywords that reflect natural speech patterns. For example, instead of targeting "B&B Nelson," consider phrases like "Where can I find a cosy bed and breakfast in Nelson?" Incorporate these phrases into your website’s headings, FAQs, and blog posts to align with voice search queries.
3. Create an FAQ Page
An FAQ (Frequently Asked Questions) page is a goldmine for voice search optimisation. Users often phrase their voice searches as questions, such as "What amenities does Hoster B&B offer?" By including a comprehensive FAQ section on your website, you can answer these common questions directly, increasing the chances of your website appearing in voice search results.
4. Focus on Local SEO
Voice search is often used for local queries, such as "Find a B&B near me." To tap into this, ensure your website is optimised for local SEO. Include your location in key areas like meta descriptions, page titles, and throughout your website content. Register your B&B on Google My Business and other local directories to improve your visibility in local searches.
5. Improve Website Speed
Speed is crucial for voice search optimisation. Voice search users expect fast results, and if your website is slow, it could hurt your chances of appearing in search results. Ensure your website loads quickly by optimising images, leveraging browser caching, and using a reliable hosting service. A fast-loading site not only enhances the user experience but also boosts your search engine rankings.
6. Use Structured Data Markup
Structured data markup, or schema markup, helps search engines understand the content on your website better. By using schema markup, you can provide search engines with detailed information about your B&B, such as location, room types, amenities, and pricing. This information can then be used to generate rich snippets in search results, making your B&B stand out in voice searches.
7. Optimise for Mobile
Many voice searches are conducted on mobile devices. Therefore, having a mobile-friendly website is essential. Ensure your website is responsive, meaning it adapts to different screen sizes. A mobile-optimised site improves user experience and helps you rank better in search results, including voice searches.
8. Create High-Quality, Conversational Content
Content is king, even for voice search optimisation. Focus on creating high-quality, conversational content that resonates with your audience. Write blog posts, guides, and descriptions in a natural tone, as if you're speaking directly to your potential guests. The more conversational your content, the more likely it is to match voice search queries.
9. Monitor and Adjust
Voice search optimisation is an ongoing process. Use tools like Google Analytics and Google Search Console to monitor how visitors are finding your site through voice search. Pay attention to the keywords and phrases that are bringing in traffic and adjust your content strategy accordingly.
Final Thoughts
Voice search is transforming the way people find information online, and it’s crucial for your B&B website to keep up with this trend. By optimising your website for voice search, you not only improve your chances of being found by potential guests but also enhance their overall experience when interacting with your brand. Implement these tips to stay ahead of the curve and ensure your B&B is the top choice for travellers using voice search to plan their next getaway.