Putting Your Hand Up: Supporting Local Tourism in a Busy World
We’re all stretched for time in the world of hosted accommodation. Managing bookings, providing exceptional guest experiences, keeping the property in tip-top shape—it’s a never-ending list. But amidst the hustle, have we paused to think about how we’re contributing to our local tourism industry? As B&B and small accommodation owners, we’re a vital part of that ecosystem. So, how can we put our hand up to support local tourism initiatives, even when our schedules are bursting at the seams?
The Case for Involvement
The first question is, why get involved at all? After all, our plates are already full. The truth is, our businesses don’t operate in isolation. Our success is directly tied to the health of our local tourism industry. By engaging with and supporting local initiatives, we help ensure the industry thrives, and in turn, so do we. Here are just a few benefits of stepping up:
1. Stronger Network Connections
Being part of local tourism efforts allows you to build relationships with other operators and businesses. These connections often result in cross-promotion opportunities, referrals, and shared resources. A strong network can bolster your reputation and attract new guests.
The Bed and Breakfast Association for example, has many regional groups. None in your area? You may like to think of setting one up!
2. Increased Visibility
Getting involved in local initiatives enhances your visibility within the community and with tourists. Whether it's through participating in local events or collaborating on tourism campaigns, your name becomes synonymous with an active, supportive local presence.
3. Community Growth
Supporting local tourism means helping to preserve and grow the unique character of your area. Your participation can contribute to projects that highlight what makes your region special, which in turn attracts more visitors.
Ways to Contribute When You're Time-Poor
So, we know it’s valuable, but how can you contribute when you're already stretched thin? The good news is, there are ways to put your hand up that don’t require a huge time commitment.
1. Leverage Your Expertise
You’re an expert in hosting. Consider offering your insights in a low-commitment way—whether it's speaking at a local tourism event, participating in a panel, or contributing to a blog or newsletter. Sharing your knowledge helps elevate the local industry without draining too much of your time.
2. Support Local Events
You don’t have to organise events to be involved. Simply promoting local events to your guests, displaying brochures, or offering discounts to visitors attending can be a huge help. It shows solidarity and helps boost attendance at important regional happenings.
3. Join a Local Tourism Group
Many tourism associations have membership options that allow you to participate on your own terms. Even if you only attend an occasional meeting or stay updated through newsletters, you’re staying connected and can offer support when and where it suits your schedule.
4. Collaborate with Local Businesses
Partner with nearby restaurants, tour operators, or artisans for cross-promotions. This doesn’t take much extra time but can create a mutually beneficial relationship that boosts local tourism. You support each other’s businesses without adding more to your to-do list.
5. Champion Sustainability Initiatives
Most or our Regional Tourism Offices are working on sustainability in tourism. Are there ways you can align your business practices with these initiatives. For example, reducing plastic waste, offering eco-friendly tours, or encouraging guests to visit local, sustainable businesses is a way to participate while enhancing your own appeal to eco-conscious travellers.
The Long-Term Benefits
Stepping up to support local tourism isn’t just about the here and now; it’s about securing a vibrant future. When your region thrives, it attracts more visitors, which means more business for you and your peers. Plus, being known as an involved, community-minded host can boost your reputation with travellers who appreciate businesses that give back.
Even small contributions make a difference. Your involvement, whether it's time, resources, or simply amplifying the voices of local businesses, helps keep the tourism ecosystem strong. And in the long run, that benefits not just your local economy, but your own business as well.
Final Thoughts
Yes, we’re all busy, but putting your hand up doesn’t have to be a full-time commitment. The key is to find ways to contribute that fit into your life and work. From joining a local tourism group to partnering with nearby businesses. There are plenty of ways to make a positive impact without overloading your schedule. And in return, you get to be part of something bigger—helping to shape a thriving tourism industry that benefits us all.
So, next time an opportunity comes up, ask yourself: How can I put my hand up?