MORE THAN A HANDSHAKE
10 tips on how to create meaningful business connections in the hosted accommodation industry
1. Attend industry events
Participate in conferences, trade shows, and networking events specifically tailored to the hosted accommodation and/or tourism industry. These events provide excellent opportunities to meet like-minded professionals and establish connections. Make sure you follow up after the connection has been made.
2. Utilise social media
Engage with relevant communities and professionals on social media platforms like LinkedIn, Facebook groups, and Instagram. Share valuable content, participate in discussions, and connect with individuals who share your interests.
3. Collaborate with local businesses
Forge partnerships with local businesses that complement your hosted accommodation offering, such as tour operators, restaurants, or transportation services. By cross-promoting each other's businesses, you can expand your reach and create meaningful connections.
4. Join professional associations
Become a member of industry associations and organisations related to the hosted accommodation sector. These associations often hold networking events and offer opportunities for collaboration and knowledge-sharing.
5. Offer referral incentives
Implement a referral programme where satisfied guests can refer your hosted accommodation to their friends, family, or colleagues. Provide incentives like free upgrades, or special amenities to encourage referrals and foster connections.
6. Host industry-specific workshops or events
Organise workshops, seminars, or events related to the hosted accommodation industry. Invite industry experts, thought leaders, and professionals to speak and attend. This positions you as a leader in the field and allows you to connect with other professionals.
7. Provide exceptional customer service
Delivering outstanding customer service can lead to positive word-of-mouth recommendations and referrals. Building a reputation for exceptional service fosters connections and trust within the industry.
8. Collaborate on content creation
Collaborate with other industry professionals to create valuable content such as blog posts, podcasts, or webinars. By sharing your expertise and collaborating with others, you can expand your network and reach a wider audience.
9. Participate in online forums and communities
Engage in relevant online forums and communities where professionals discuss hosted accommodation. Contribute to conversations, provide valuable insights, and connect with individuals who share similar interests.
10. Follow up and maintain relationships
After meeting new contacts or collaborating with other professionals, follow up with personalized messages or emails. Stay in touch periodically to nurture the connection and explore potential partnership opportunities.
