B&B vs Airbnb: The Battle for the Holiday Dollar and Comfort
In today's dynamic and ever-evolving travel industry, the battle for holidaymakers' attention and, more importantly, their hard-earned money, has intensified.
As a hosted accommodation owner, I have witnessed firsthand the fierce competition between traditional Bed and Breakfast (B&B) establishments and the disruptive force of Airbnb.
While both options offer unique experiences, there are distinct advantages and disadvantages to consider, not only from a host's perspective but also for the guests seeking comfort and value for their holiday dollar.
The Traditional Charisma of B&Bs
Traditional B&Bs have been a quintessential part of the hospitality scene for centuries. These appealing establishments offer a warm and personalised experience for guests. The typical B&B experience includes a cosy room, often situated within a family home or historic building, accompanied by a hearty breakfast made with local ingredients. From a host's perspective, running a B&B allows for a more intimate and hands-on approach to hospitality.
Pros of Owning a B&B
1. Personal Touch
B&B owners have the opportunity to create a more personal and friendly atmosphere, often making guests feel like they are staying with friends rather than in a commercial establishment.
2. Local Connections
B&Bs can foster deeper connections with the local community, offering guests insider information on hidden gems, restaurants, and activities.
3. Niche Markets
Specialised B&Bs, such as those focusing on eco-tourism, pet-friendly stays, or historical experiences, can cater to niche markets.
4. Home-Cooked Breakfast
Serving a delicious home-cooked breakfast is a tradition that guests cherish, and it can set your B&B apart.
Challenges of Owning a B&B
1. Limited Reach
B&Bs often have limited online visibility compared to Airbnb listings, making it challenging to attract a broader audience. My advice to you is to use this platform as one of your booking platforms.
2. Seasonality
The B&B business can be highly seasonal, with peaks during the summer and holidays, and slower periods during the off-season.
3. Competition
Traditional B&Bs face tough competition from Airbnb properties that can offer more extensive choices and price options.
The Airbnb Revolution
Airbnb, on the other hand, has revolutionised the way people travel and book accommodation. It allows homeowners to rent out their properties or rooms to travellers, offering a more varied selection of places to stay. As an Airbnb host, you tap into a global market, reaching travellers from all over the world. However, it comes with its own set of challenges.
Pros of advertising on the Airbnb Booking Platform
1. Global Audience
Airbnb provides access to a vast global audience, increasing the potential for bookings and higher occupancy rates.
2. Flexibility
Hosts can adjust pricing and availability to meet demand, providing flexibility in managing their properties.
3. Independence
As an Airbnb host, you have the freedom to manage your property without being confined by traditional B&B regulations.
Challenges of advertising on the Airbnb Booking Platform
1. Competition
Airbnb hosts face fierce competition in popular tourist destinations, making it crucial to stand out through unique listings, pricing, or service.
2. Stricter Regulations
Many cities and regions have imposed regulations on Airbnb properties, including licensing requirements and taxation, which can be a hassle for hosts.
3. Impersonal Experience
The impersonal nature of Airbnb may result in less interaction with guests, potentially leading to less loyalty and fewer returning guests.
CONCLUSION
In conclusion, as a hosted accommodation owner in NZ, the choice between running a B&B and listing on Airbnb is a significant one. The biggest of which is the fact that the Airbnb choice, is actually a booking platform choice. Not a style of accommodation.
Each option offers its unique benefits and challenges. For those who relish the personal touch and the charisma of a traditional B&B, the path is clear. However, those who seek a more global reach, flexibility, and a potentially higher income may find Airbnb more enticing. My advice is to use this platform as one of your booking platform choices.
Ultimately, the battle for the holiday dollar will continue between B&Bs and Airbnb properties, it is crucial for both to adapt and evolve to meet the ever-changing needs of today's travellers. In this competitive landscape, the winners are the guests who can choose from an array of comfortable and unique accommodation options, making their holiday experience all the more special.
To learn more about Hosted Accommodation and the tips and tricks to be seen in this competitive market, sign up to our course - the Hosting Hero Blueprint!